Business Units or Product Lines

Figma, Inc. operates primarily in the design software industry offering a platform that includes design, prototyping, and collaboration tools. Key product lines include the Figma design tool, FigJam, and associated plugins and integrations.

Business Models for Each Product Line

Figma generates revenue mainly through a subscription-based model. Users can access basic features for free, while advanced features are available through tiered subscription plans for individuals, teams, and enterprises. Major expenses include research and development, marketing, and infrastructure costs to support its cloud-based platform.

Future Opportunities for Growth

Figma has opportunities for growth through expanding its market share by enhancing product features and integrations, increasing adoption in non-design industries, and expanding its presence internationally. Continuous innovation in its collaboration tools could also drive user growth.

Potential Major Risks

Major risks include intense competition from other design software providers, reliance on a subscription model that may be impacted by economic downturns, potential security breaches affecting its cloud-based infrastructure, and the challenge of continuously innovating to meet customer expectations.